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Monday, 2 April 2012

Social Media - Do and don't's

I posted a status on my facebook page to ask what people saw as facebook and twitter do's and don't's.

This stemmed from seeing lots of pages doing things I wouldn't dream of doing but thought I'd throw it out there to see if it was just me. Turns out it's not so here's some food for thought:

DON'T
  • Swear - If you wouldn't swear to a customer face to face don't do it online either.
  • Beg for business - There is nothing worse than seeing pages beg you to buy something. Guilt tripping never works and devalues your products
  • Complain about customers - It's not professional and like me, other's have unliked pages for such behaviour. If you have problems, deal with them in private.
  • Spam people's news feeds - It serves no purpose other than to annoy people trying to keep up to date with friends and family. They will simply get annoyed and hide your posts which is counter productive. Plus, sharing an album is always better than uploading individual photos as people are more like to click through.
  • Text speak - There's a time and a place for cutting vowels out, facebook is not one of those places.  Appreciate characters are limited on twitter.
  • Spelling - I appreciate we all make mistakes but spellchecker is great and takes a few seconds to get right.
  • Manners - Manners go a very long way, sounds silly but always say please and thank you especially if someone retweets something of yours or shares a post.
  • Always ask customers what they wan't to see - They don't know what they want to see, items just catch people's eyes. It can be perceived as you having no creativity / not being in touch with your customers. 
DO'S

  • Professionalism - If someone's upset / annoyed you take a deep breathe, count to 10 and remember that whatever you say reflects on your business as a whole.
  • Share albums of your work once or twice a day to catch different groups of people accessing facebook.
  • Use tools like CrowdBooster and TweetDeck to keep your social media alive when you're not around. Very useful for people like me who work full / part time.
  • Tie in all of your social media - Try and have the same logo / colour scheme etc on all of your social media so it's easily linked to you. 
  • Take the time to get to you know your likers, even just a little bit. Personality goes a long way and makes people remember you as well as your business.
  • Let people know the person behind the business. I did a blog recently where I mentioned my godchildren and the lovely weekend I'd had and got lots of lovely comments about it. 
Feel free to add any other's as comments and I'll add those on too as I think this could help some pages think about their social media and how they're portraying themselves

1 comment:

  1. Thank-you for sharing some very sensible and useful tips, I haope to keep them! Have a great Easter.
    Jo x

    ReplyDelete